Decision Making

2 articles

• The PDCA Cycle: When Business Adopts the Scientific Method5 min read

  The scientific method rests on a simple principle: an idea has value only if it survives confrontation with reality. Formulate a hypothesis, design an experiment to test it, observe the results, adjus...

• Cargo Cult: When Imitation Is Not Enough4 min read

  During World War II, inhabitants of certain Melanesian islands witnessed an extraordinary phenomenon: military aircraft dropped cargo loads of food, clothing, and equipment. After the armed forces dep...